top of page

Why Supporting Small Businesses is Key to Building a Sustainable Fashion Industry

Sustainable fashion is (luckily :)!) becoming increasingly popular as consumers become more conscious of the impact of their purchases on the environment and society. However, the fashion industry still has a long way to go in terms of sustainability, and supporting small businesses is crucial in building a more sustainable future for fashion. In this blog post, we'll explore why and how it can benefit both consumers and the industry as a whole.

Smarter choices

Small businesses often have a more personal connection to the products they produce and are more likely to prioritize sustainable and ethical practices, making them a great choice for consumers who are looking for sustainable fashion options. Since their decisions are usually based on their values and mission rather than solely by profit, they are more likely to go the extra-mile and investing in quality or innovation to develop a product or service that goes beyond what can be found on the market. For example, small businesses may choose to use materials that aren't common, pay fair wages to their workers, and have a transparent supply chain. By supporting small businesses, consumers can make better informed purchases that align with their values.

Quality over Quantity

Small businesses often prioritize quality over quantity, which means that consumers can buy products that are made to last. This is in contrast to the fast fashion industry, which encourages consumers to constantly buy more clothes or items by designing them to be disposable. By supporting a "quality over quantity" approach, consumers can help reduce the environmental impact of the fashion industry by buying fewer, higher quality products that last longer. This also means that they can save money in the long run, as they won't have to replace their clothes as often.

Positive Impact on Local Communities

Supporting small businesses has a positive impact on local communities as they are often based in and contribute to the local economy, providing jobs and supporting other local businesses. By choosing to purchase from small businesses, consumers are not only supporting sustainability but are also helping to build stronger communities and local economy. For example, at Atelier Blyss, we directly work with a young team in Lucerne, Switzerland, to print the designs on the products and work with Swiss businesses and suppliers for our packaging. This allows us to be directly in contact with them, reduces transportation and, as mentioned before, boost the local young businesses.

Authenticity and Transparency

Small businesses often prioritize authenticity and transparency, which can be difficult to find in larger corporations. Having a transparent supply chain, as well as being open about production processes and materials makes it easier for consumers to make informed decisions.


In conclusion, supporting small businesses in the sustainable fashion industry is a crucial step towards creating a better future for fashion. They have a closer connection to the products they produce, prioritize ethical and sustainable practices, drive innovation, and have a positive impact on local communities. All these elements have a rippling positive impact and can lead to an overall change in the entire industry.

.... and can we add; you help making dreams come true! Every time someone purchases from our store, our heart makes a little happy dance 💙!


bottom of page